Bachelor of Science in Marketing

Southern Illinois University - Carbondale

Our marketing department prepares aspiring professionals with skills that are vital for this exciting career field. Throughout their comprehensive curriculum, students learn all of the key marketing functions used to develop, price, promote and distribute goods and services to customers and organizational stakeholders. Students are quickly able to create exchanges that satisfy customer needs and establish a sustainable competitive advantage for their organizations.By working closely with students, our faculty provides a solid foundation of essential core skills that apply to every industry in their marketing careers. We offer students the opportunity to choose electives that fit with their specific career interests.Careers in the field of marketing cut across many industries and involve a variety of organizations. Some of the career options open to the marketing major include industrial selling and sales management, retailing, advertising, marketing research, distribution, international marketing, digital marketing, social media marketing, product management, and marketing management.

College of Business and Analytics