Bachelor of Science in Marketing

Rochester Institute of Technology

A marketing degree that explores the complete business-consumer relationship, from internet marketing, social media, and professional selling to brand awareness, international marketing, and the impact of consumer behavior. Marketing is a critical element in the success of modern business operations. The overall process of entering markets, creating value for customers, and developing profits is the fundamental challenge for the contemporary marketing manager. RIT’s bachelor of science in marketing focuses on the complete business-consumer relationship, from internet marketing, social media, professional selling, international marketing, and consumer behavior. You’ll gain competencies in the technical skills of search engine optimization and data analytics as you gain a complete understanding of the dynamic field of marketing and its impact on an organization’s successMarketing is strategic communication between an organization and its customers. And, it can have multiple goals. Marketing raises awareness of a product or service, helps acquire new customers, generates sales leads, builds brand reputation, boosts brand engagement, establishes an organization as a thought-leader, reaffirms value for consumers, grows a social media presence, and so much more.

Saunders College of Business