Bachelor of Science in Marketing

University of Delaware

The marketing major prepares you to serve a vital role as the liaison between businesses and consumers.As a marketer, you will identify wants and needs among diverse groups of people, select target markets and develop strategies for new and existing products. You will formulate plans for pricing, distributing and promoting these products and services while utilizing knowledge of branding, advertising, social media and new product development.This work requires careful analysis, creativity and action to tailor products and services to meet consumers’ needs.If you like coming up with new ideas for products, advertisements, and beating the competition, and if you want a career that involves solving challenging problems with analytical thinking and creativity, then this is the major for you.

Alfred Lerner College of Business and Economics