Bachelor of Science in Strategic Communication (Public Relations)

Ball State University

Students specializing in Public Relations will learn how to connect organizations to audiences with messages crafted to drive awareness and engagement. Our professors teach and employ cutting-edge technology, tools and techniques. We also focus on planning, executing and assessing PR campaigns using the latest metrics. As professionals do in the working world, we look for how effective strategies and tactics can change opinions, attitudes and behaviors in our target publics. Our program teaches empathy and self-awareness, not only to help students recognize personal biases but also to stay grounded in professional ethics throughout their careers. We are purposeful in our approach, embedding transformational experiences throughout our curriculum.