BBA in Marketing

Eastern Michigan University

The Bachelor of Business Administration in Marketing offers career preparation in sports marketing, advertising, and sales promotion, international business, marketing research, purchasing, and materials management, retailing, marketing channels, and sales and sales management. Students may select any nine-hour combination of eligible marketing electives, but they are encouraged to focus on their anticipated career path. The general requirements for the bachelor of business administration degree, the academic major requirements below and sufficient electives to meet the minimum of 120 hours for graduation must be completed.

College of Business