BBA in Marketing

University of Cincinnati

Marketing is a broad and integrated system of activities that helps organizations provide products and services that satisfy customers. Selling and advertising are the most visible parts of marketing, but there is much more. Marketers conduct research to gain insight into consumer motivation and behavior. This enables them to provide products and services in the right assortment, with the right message, at the right place, at the right price and time.

Carl H. Lindner College of Business