BS in Business Administration - Concentration in Marketing

San Jose State University

Business graduates with a Marketing concentration are prepared to pursue careers in small business and retail store management in marketing, product or advertising management also direct marketing, customer service and sales. The Marketing program, offered by the Department of Marketing and Business Analytics, focuses on the business function concerned with market definition and objectives, product or service development, customer segmentation and product positioning, sales management, advertising and promotion, pricing and distribution.

Lucas College and Graduate School of Business