BSBA - Marketing

University of Nebraska at Omaha

Students earning a concentration in Marketing learn research skills necessary for discovering the needs or desires of their firm's target market. These skills enable marketers to develop a thorough understanding of their target market(s), the marketplace--whether local, national, global or virtual, the firm's competitors, and the competitive environment. Working together with other units in the firm, marketers design products and services that provide benefits and/or solve customer problems better or more efficiently than competitors' products. In other words, marketers contribute to the firm's competitive advantages to avoid being easily copied by competitors.
Business is a broad, flexible, and valuable field of study. Students who graduate with a business degree can choose from a variety of professions in a number of industries and fields. Individuals with business degrees may find career opportunities working in government, large, mid-size, and small companies, nonprofit organizations, and institutions of higher education. A business degree prepares students for a fulfilling and flexible career, matching personal interests with professional ambitions, and allowing for the ability to pivot and flex careers as opportunities arise. Although a business degree applies to a vast array of careers, allowing an individual to work in any number of industries or roles, for ease of use, a list of possible business-related careers is broken down by department.

College of Business Administration