BSBA in Retail Management

Simmons University - Kaplan International

Our students explore the science of consumer behavior, combining theories from anthropology, sociology, psychology, economics and neuroscience to understand how consumers choose products -and how those choices affect the development of society and culture.
Through hands-on case studies, you'll evaluate the impact of technology, globalization, sustainability, green building, social media and merchandise storage and handling. Our students learn to critically analyze consumer behavior and master the latest methods and technology for improving retail profitability.

You'll graduate confident and ready to apply your skills to any organization. Our graduates have found successful careers at companies like Nordstrom, Panera Bread and Macy's.

School of Business