Doctor of Philosophy (PhD) Degree in the field of Business and a Major Concentration in Marketing

Rice University

Upon completing the MA and PhD degrees in the field of Business and a major concentration in Marketing, students will be able to:Understand advanced Marketing concepts, theories, principles, and quantitative methods including market and consumer behavior, and marketing policy. Identify and explain questions and problems existing within the field of Marketing and propose research to address them. Execute original research in the field of Marketing. Communicate effectively, orally and in writing, research conducted in the field of Marketing.

Jones Graduate School of Business