Fashion Media, Events, & Promotion, Associate in Science Degree

Orange Coast College

The Fashion Media, Events, & Promotions Associate in Science will incorporate general education courses and major coursework to provide students with core skills in fashion merchandising concepts, fashion history, color theory, industry-specific computer programs, and sustainability. Students will also gain knowledge in directed skills related to public relations, creative production, writing for social media, photography, and event planning. Upon completion students will be prepared for transfer and/or entry level employment in the fields of event planning, public relations (PR), styling, fashion marketing and media production in the fashion industry and related businesses. Program Outcomes Students will have the general education breadth to transfer to applicable four-year programs. Students will demonstrate a working knowledge of fashion marketing and promotions. Students will be able to plan, promote and evaluate special events, with special attention to the skills involved in social media, public relations (PR), and creative production. Students will be able to analyze fashion marketing concepts relevant to industry careers, and develop and execute marketing plans.