Master of Arts in Music Business - Music Technology

New York University

Combine cross-disciplinary course work in core classes in areas such as music publishing, data analytics, law and global markets, and tailor your degree with electives in promotion and publicity, strategic marketing, concert management, A&R, and more. Learn from industry experts and gain real-world experience through internships and study abroad intensives.Throughout your program of study, you’ll learn how to apply business and administration theory to problems that have a strong aesthetic and artistic dimension. You’ll also gain a foundation in defining, critiquing, and evaluating the structure and operation of the music business and learn how to devise organizational objectives, make strategy decisions to reach goals, and propose changes and innovations to take the industry forward.You'll also acquire core competencies in these five areas:Financial and market development for music goods and services, including strategic analysis and planningLegal, technological, and competitive environment for the music businessLeadership in complex organizational environments for the music businessInternational environment for the arts and the impact of the global economyApplications of research methodologies in the fieldIn addition to providing structured courses, our curriculum promotes individual choices and career development through an interactive classroom atmosphere and completion of research requirements. You'll have opportunities to participate in extracurricular activities such as the University Program Board, radio station WNYU, and the Music Business Student Ambassador Board.Intended for students with an academic or professional background in technology, this concentration will develop your understanding of the interrelations between music businesses and consumer technologies, audio for games and other interactive applications, sound design in the digital music space, and emerging platforms for the generation and exploitation of music.In their final MA projects, students in the concentration have:Developed mobile appsStarted businessesProposed business and technology policies and strategies to government agenciesUsed technology to promote emerging music trends abroadBuilt new IP (intellectual property) assets for start-up firms using recorded music samples

Steinhardt School of Culture Education and Human Development