This degree prepares students to be a leader in the field of social media, and understand surveillance, political participation, technology policy, digital gaming, mobile computing, and a range of human-machine interfaces.The Master of Arts program in social data science is designed for those interested in the social implications of big data and the ways that data science can provide insight into the understanding of social systems. Students engage in research at the intersection of data and society, preparing to become leaders in the field. Artificial intelligence and algorithmic structures of social interaction represent significant challenges to society, and questions of equity, privacy and autonomy have become a recurring public concern. These technologies also may provide the keys for addressing substantial social issues. The critical analysis of these socio-technical systems requires both technical abilities and an understanding of social theory. This program provides those skills.