Master of Business Administration - Strategic Marketing Analytics

Middle Tennessee State University

The Master of Business Administration degree with a concentration in Strategic Marketing Analytics offers preparation for leadership roles in marketing-oriented s. The program is designed to educate students from a wide variety of backgrounds. The M.B.A. with Strategic Marketing Analytics concentration prepares students to make decisions in the field in order to develop creative digital marketing campaigns, evaluate and analyze qualitative and quantitative market research, and establish effective branding strategies. The Master of Business Administration with a concentration in Strategic Marketing Analytics requires completion of 37 hours.