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The Public Relations industry requires skilled practitioners with a demonstrated understanding of the dynamic between organizations, individuals, the growing number of media outlets, and of course, the consumer.The world of Public Relations is changing at a meteoric rate and plays an instrumental role in many of today’s progressive corporations and nonprofit organizations. Managing communications between a company, a nonprofit, a brand, a product, a service, a celebrity or a politician and its ''publics'' is critically important in this digital age requiring speed, transparency, and engagement all with a 24/7 news and information cycle in mind.The practice of Public Relations demands rigorous thinking and analysis, proficiency in writing, the ability to appropriately present and share ideas, and importantly, to create messages for a variety of audiences.This is the evolving realm of Public Relations. Public Relations professionals are key employees in government, academic institutions, nonprofit organizations, corporations, team sports and media/entertainment outlets.The need for Public Relations specialists is growing as is the demand for qualified and diverse emerging professionals to understand and manage traditional and new media outlets, including social media.You can prepare for these exciting opportunities by earning your Bachelor of Science Degree in Public Relations at St. John’s. Offered by the Collins College of Professional Studies, the program prepares students for careers in Public Relations, Corporate Communications, Brand Communications and Marketing Communications, to name a few.Students gain the knowledge and skills necessary to succeed in today’s technologically-driven workplace. Benefiting from St. John's location in the media capital of the world, New York City, the program offers extensive internship opportunities in Public Relations, Advertising, Integrated Communications and Marketing agencies as well as Public Relations and Corporate Communications departments of Fortune 500 companies and nonprofit agencies, too.
